Duniaku.net, Indonesia’s biggest game, geek culture, and gadget media, announced that they have received funding from Discovery Nusantara Capital (DNC), with a goal of connecting millennials to creative industry. Founded by Robbi Baskoro, Ami Raditya, and Ricky Setiawan, Duniaku.net revealed their plan to become one of the leading game, geek culture, and gadget media in South East Asia.
In the recent years, Duniaku.net has been actively promoting the local gaming industry to millennials through contents and articles written in a unique writing style that is easily understood by them. “We try to encourage them to engage more in creative industry, motivating those who are still fans to becomesupporters of the industry, and those who have already beensupporters to become actors or creators in the industry,” said Ricky Setiawan, who now serves as the CEO of Duniaku.net.
Duniaku.net also held events to help Indonesian developers to improve their skills and capabilities, for instance Game Prime, the biggest B2B game event in Indonesia, supported by Badan Ekonomi Kreatif (BEKRAF) and Indonesia Game Association (AGI).
Besides game industry, Duniaku.net also has a plan to contribute to the other part of the industry, including comic, esports, animation, and movie. “We would like to support the government’s effort to make Indonesia as the creative hub of South East Asia,” said Robbi Baskoro, the co-founder and Non-Executive Director of the company.
Huge Opportunity From The Young Generations
Indonesia is known for its huge number of young generation. More than 50% of the total population are younger than 30 years old. This means, Indonesia has a lot of potential both as producer and as a market of creative industry’s product. However, this huge opportunity is unfortunately captured mostly by overseas game companies.
The latest data from a research held by Duniaku.net and the Ministry of Communication and Informatics in 2015 found that Indonesian game developers have only been able to capture less than 5% of the total market value. “It is ironic if we just stay silent and do nothing while the opportunity is right in the front of us, while overseas companies are aggressively trying to capture that,” said Ami Raditya.
However, since 2016, the industry began to significantly grow as the government started to increase its support through BEKRAF (Badan Ekonomi Kreatif) and investors enter the market, including DNC. “We are excited when we found out that DNC would like to support our vision in developing Indonesia creative Industry,” Ami said. Besides Duniaku.net, DNC also funded a mobile game developer, a PC game developer, and an esports media.
DNC believes that Duniaku.net will be able to support both their vision and their business ecosystem. “Through this funding, we hope that we can accelerate Duniaku.net’s mission to become one of the leading media group in South East Asia,” said Irene Umar, Co-founder & Managing Partner of DNC.
Starting as a Printed Magazine
Duniaku.net has a long history in Indonesia’s game industry. Realizing that the online media industry would be the next big thing in the near future, Ami Raditya who at the time led a game magazine business decided to create a website and named it Duniaku.net in 2010. After that, Ami invites Robbi Baskoro to further develop the site and write its content. In 2014, when his game magazine was decided to be closed, Ami also invited the magazine’s content team to join Duniaku.net.
In early 2016 when Duniaku.net’s business was growing, Ami and Robbi invited Ricky Setiawan to build an operational team in Jakarta as its Chief Marketing Officer. As the time goes by, Duniaku.net grew bigger from just 4 employees in early 2016 to 18 employees at the end of the same year, while holding its position as the biggest game media in Indonesia. In August 2016, Ricky stepped up its CEO.
In April 2016, Robbi, Ami, and Ricky, formed PT. Inspirasi Dunia Media or IDEA Network. “Starting from April 2017, Duniaku.net and our other sites will operate under the name of IDEA Network group,” Ricky said.