After funding Touchten Games, Toge Productions, and DUNIAKU Network, DNC continues its investment in the Indonesian game industry through Arsanesia. The Bandung-based game developer said it will use the undisclosed amount to grow its Arsa Kids brand.
Bandung-based game developer Arsanesia has just announced that they received funding from Discovery Nusantara Capital (DNC). The five-strong development team joins a growing number of experienced industry players under DNC’s belt, namely Touchten Games, Toge Productions, and DUNIAKU Network.
Established in 2011, Arsanesia focused itself in developing casual mobile games. One of their most successful titles is Roly Poly Penguin, which has garnered tens of thousands of downloads in Google Play. Its release marked the start of their rise along with their mascot Pippo in the Indonesian game industry. In 2015 Arsanesia moved to enter the education sector through its sub-unit Arsa Kids. With quick deployment as one of their main strategies, in just last year Arsa Kids released six education games, including Pippo Belajar Tata Surya, Pippo Belajar Rasi Bintang, and Pippo Belajar Alphabet, as well as winning awards such as Intel Education App Challenge 2015, Indosat Ooredo IWIC 2016, and Lenovo VR Challenge 2016.
In an official statement to DUNIAKU.net, Arsanesia says that they will use DNC’s investment to strengthen its Arsa Kids brand in the global market. DNC will take part in this through not only monetary means but also their substantial experience and network. While Arsa Kids’ focus is on education, the parent brand Arsanesia will continue to develop casual games with their intellectual properties such as Pippo the Penguin.
Arsanesia’s mission is to turn Pippo as popular as global icons such as Mickey Mouse, Doraemon, and Angry Birds through games. They believe that games is a highly effective method to send positive messages, and Arsanesia hopes as Pippo becomes more known in the global market, they can deliver positive messages about Indonesia.