14 Tips and Guidelines You Need to Know to Prepare A Kickstarter Game Project

By Arya Wibowo

This is all you need to know about preparing a Kickstarter campaign. From determining goal, manpower, time allocation, and many more.


Stretch Goals?

kickstarter campaign

When you decide to add stretch goals, there is one thing that you have to pay attention, that is backers’ satisfaction versus production cost. Doing stretch goals usually will add features or elements that are not necessary and will only call for additional cost.

You must determine if the added features will increase players satisfaction that is proportional to the extra cost or not.


Reward Tier

Screenshot from Celestian Tales: Realms Beyond Kickstarter page

Don’t underestimate a one-dollar pledge! Although it’s only a drop of water, a one-dollar backer will have access to exclusive updates. This will open opportunities for the one-dollar backers to continue monitoring the campaign progress and increasing their pledge somewhere in the future.

So yes, a measly one dollar tier is still important! Make sure you update regularly and show progress.


Tell Stories About Your Team

kickstarter campaign

Masquerada: Songs and Shadows

Sometimes people don’t only back a project for the product, but they also back because of the team behind it. That is why telling interesting and sincere stories about your team is super important.


Prepare Videos

Netizens are usually not the most patient people. So don’t make them watch a long video because they won’t finish it. Make a straight to the point video. Put the game on the front, and then you can show other things; make it short.


Visual Assets

kickstarter campaign

A great visual will attract more people and make them stay longer on your Kickstarter page. This is the importance of Drawing Human that was explained earlier. From characters, posters, reward tables, etc, those need great visuals.

Make sure you have the best artist in your team to handle it.

[Related article: Top 7 Indonesian Games with Great Graphics]



Pale Blue from Tinker Games

Ian suggested having an update at least every 2-3 days in a 30-day campaign. When you do update, give it a catchy title and relates to trending topics. For example, the break up of Brad Pitt and Angelina Jolie which was a hot topic when he spoke.

You also can search for a similar project and do cross promotion. Yes, it may sound counterintuitive but it’s not. You will have a larger audience by doing cross promotion.

Ian did it and it worked.


Hype It Up and Tell Everybody

kickstarter campaign

It is wrong to send a press release to the press on your first day of the campaign. Big mistake.

The right thing to do is send them way before the campaign. You have to spread the hype long before the campaign. You can start from your closest ones, community, media and so on. Create posters, screenshots, trailers, teasers, etc. to build the hype.

An email list is also a big factor. Send as many emails as you can about your upcoming project. You can send it to players from your previous games (if any), people you met at conferences, newsletter subscribers, etc. Even if you had little response, at least there are lots of people who already heard or saw your project. They will easily notice your campaign in the future.

First published in Edited by Devi




About Writer

Arya is a gamer dad, boardgame geek, and game industry enthusiast. He loves strategy games and soccer games.