Road to Essen Spiel 2017: Accelerate Indonesia’s Board Game Industry Through the World’s Biggest Game Fair

By Febrianto Nur Anwari

Two Indonesia’s board game publishers will bring around 12 titles in this game fair. How’s their preparation?

Two Indonesia’s board game publishers will exhibit in the world’s biggest board game fair that will be held in Germany, Essen Spiel 2017.

There are so many game events around the world. But only few of them is specifically designed for board game industry. The biggest one nowadays is Spiel that is held annually. Spiel (or often called Essen Game Fair) is an annual four-day board game trade fair which is also open to the public held on October, 26th to 29th at the Messe Essen Exhibition Centre, Germany.

Many new games are released at the fair each year, especially (but not exclusively) European-style board games. Not only from Europe, some exhibitors also come from all around the world, including Indonesia. Two board game publishers from Indonesia, Manikmaya Games and Hompimpa Games will showcase their latest product in this world class event.

Before leaving Indonesia, Game Prime Asia had a chance to talk with Andre Dubari, Business Manager of Manikmaya Games. We’ve talked a lot about what are they preparing for this event, and also what they want to do while in that convention.

What Encourage Manikmaya Games and Hompimpa Games to Take Part in This Event?

Essen Spiel 2017

For board game industry’s stakeholders, Essen Spiel is just like a pilgrimage. Every year, Spiel is the most anticipated event, because there will be a lot of new titles launched. This is also a chance for us to exhibit Indonesia’s board games. We hope that Spiel 2017 can give more exposure, not only for local board game industry but also the content itself because all of the board game that we bring in this event will carry various local contents, from the ecosystem, batik, history, folktale, to science fiction.

What Have You Prepared for This Event?
Essen Spiel 2017

Source: Brettspiel News

One of the complex preparation that we’ve done is contacting some board game publishers all around the world who will attend Spiel 2017 to arrange some prototype review and business matchmaking. From this discussions, we hope that it can open a new chance for local board game title to get license from international publisher.

Another important and challenging preparation is from logistic aspects. A little bit different from digital game event, in board game fair like Spiel 2017, every publisher should bring the physical product. Because we come from a non-Europe region, definitely we must complete some logistic administration that is a little challenging and different from exhibitors from Europe regions.

What Title Will You Exhibit in Spiel 2017?
Essen Spiel 2017

The Festivals. Source: Manikmaya.com

We will exhibit around 12 titles from Manikmaya Games and Hompimpa Games. They are:

  • ACARAKI: A board game about Jamu, local herb from Indonesia
  • AQUATICO: A board game about water ecosystem in Indonesia, and also the animals.
  • ART OF BATIK: A board game that will teach you to create Batik, one of the most precious heritage from Indonesia.
  • BUTO IJO & TIMUN MAS: A board game based on Indonesia’s local folktale with the same title.
  • KERIS TANDING: A card game about Keris, traditional weapon from Indonesia.
  • MAHARDIKA: A board game that tells a story about a national hero who helps Indonesia to gain its Independence.
  • ORANG RIMBA: A board game that tells about Anak Dalam tribes who lives in Bukit Dua Belas National Park, Jambi Indonesia.
  • PERAHU BURU-BURU: A traditional ship race enriched with dexterity and programming mechanic.
  • ROKET RAKET: A badminton themed card game for 2 to 4 players.
  • SENGGAL SENGGOL GANG DAMAI: A cooperative board game that will invite players to keep the comfort of a passage called Damai.
  • THE FESTIVALS: A board game about tourism festival around Indonesia.
  • UPTIME: A science fiction themed board game that set on dystopian future.
Finally, What is Your Target and Expectation by Attending this Event?
Essen Spiel 2017

Mahardika Board Game. Source: Manikmaya Games

Our biggest hope is to give more international exposure for Indonesia’s board game industry. One of our main target is the board game sold well in retail market. Besides that, we also hope that some of this board games can get license from international publisher.

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In the same time, we also hope this participation can establish some networking and communication forum with international board game designer and publisher. In long term, we hope this participation can accelerate the growth of Indonesia’s board game industry and we can get more potential collaboration in the future.

Edited by Devi




About Writer

Febrianto is the Senior Editor of Duniaku.net and the Lead Editor of Gameprime.org. He started his career in game industry as a game journalist since 2008, and was one of the initial members of Duniaku.net since 2011. His biggest interest is local game developer scene. Currently, his mission is to spread the news about Indonesia’s game industry to both local and international game and creative industry’s enthusiast.