Business

How Business in Southeast Asia Work Together to Build Sustainable Game Industry in the Region

By Arya Wibowo

Now is the age of collaboration. To be stronger, game industry communities in Southeast Asia must work together. But how can we achieve that?


Now is the age of collaboration. To be stronger, game industry communities in Southeast Asia must work together. But how can we achieve that?

In one of SEA Summit sessions, Arief Widhiyasa (CEO, Agate Studio), Ian Gregory (CEO, Witching Hour Studio), Gabby Dizon (CEO, Altitude Games), Yann Marchal (Managing Director, Sanuk Games), Alexander Fernandez (CEO, Streamline Studios) discussed about the aforementioned problem and how to solve it.

As one of the emerging market in the game industry, Southeast Asia needs something to accelerate the industry faster. One of the ways is to work together to build a more sustainable game industry. In this panel, some of the game studio’s CEO share their insights on how can they work together to achieve this target.

Here are some of their points:

Sea Summit 2017 Sustainable Game Industry SEA

1

Increase Company to Company Relationship and Collaboration.

Increase the relationship with other game studios or publishers, doesn’t matter where you come from. Because by creating this such relationship, you can share each other’s game industry’s scene.

2

Indonesia Has a Lot of People and Talents

Indonesia has a lot of people. That means a lot of potential for marketing your game, and also a lot potential of talents. How to maintain these potentials? The right people, and the right chance for gathering talents (giving them education from early schools area).

3

Travel a Lot!

Simple: travel. Go and see people, take a lot of knowledge. Share it, run your own event even just a little event. Give the reason for industry to keep going.

4

Sharing Market Intelligence

Knowledge sharing, have a good chat and make friends with a lot of people. So that you could have information about the infrastructure in certain areas.

Sea Summit 2017 Sustainable Game Industry SEA 1

5

Better Content, Better Quality

The target of the collaboration is to make a better content so this region can standout in an event or expo like E3, PlayStation Experience, etc.

How to Increase the Game Quality?

For example, from IMGA there were 72 games (nominations) exhibited for over 2 days, there were some games that stood out but they still need to be more polished.

“We could innovate a lot more, a lot of games need to be more polished,” said Ian Gregory.

“How to increase the quality is to open to critics and feedbacks—an honest opinion no matter how brutal it is. It is okay to feel the heartbreak but be prepared and look for the answer from the question: ‘Why my game is so shitty?’ Alexander Fernandez added.

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Edited by Devi

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About Writer


Arya is a gamer dad, boardgame geek, and game industry enthusiast. He loves strategy games and soccer games.