Secretlab Announces Partnership with Street Fighter World Champion Xian

By Febrianto Nur Anwari

The partnership’s purpose is to pool their network and outreach efforts to the Singapore gaming community and the online space to accomplish just that.

What do international gaming chair manufacturer Secretlab and 2013 Street Fighter world champion Ho Kun Xian—better known by his gaming moniker ‘Xian’—have in common?

The answer is a deep, vested interest in growing and uplifting the narrative and popularity of the eSports scene in Singapore, where Xian is from and where Secretlab was founded. And recently, the professional gamer—who shot to fame after his triumph at the 2013 Evolution Championship Series—and the gaming chair manufacturer announced a strategic partnership.

The partnership’s purpose is to pool their network and outreach efforts to the Singapore gaming community and the online space to accomplish just that.

This heralds another step in Secretlab’s mission to build up and provide for the Singapore eSports industry, where competitive gaming is becoming accepted as a viable career and with global eSports revenue expected to hit $1.1 billion in 2019, according to Newzoo.

Fans and social media followers of Secretlab and Xian will be able to see even more about the player, as well as the gaming chair company’s initiatives and products, on each other’s online platforms, including Facebook, Instagram, and Twitter.


“We first talked about working together two years ago and we are excited to be finally able to announce our partnership,” said Alaric Choo, Technical & Partnership Director and Co-founder of Secretlab according to the press release.

“RΛZΞR Xian’s resolve against staggering odds is something that we can intimately identify with, which makes supporting his journey all the more meaningful. His story is inspirational to many budding gaming pros and enthusiasts here in Singapore, and we will continue to support our local talent,” he continued.

“I didn’t hesitate when Secretlab, a local company that has been active in the Singapore gaming scene, offered a partnership,” said Xian.

“I believe us working together will encourage the rest of the community here that making it to the top is possible. The people behind Secretlab are simply the best at what they do and I know their chairs and support will prove extremely useful for my training sessions and preparation for tournaments,” he continued.

Ho Kun Xian is a professional eSports athlete specializing in the fighting video game genre. He first burst onto the scene when he finished second for the DreamHack Winter 2009 tournament, but shot to international fame when he bested 1,600 players at the 2013 Evolution Championship Series (EVO) as the World Cup Winner for Street Fighter.

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Good luck with the partnership, Xian and Secretlab!

Edited by Devi




About Writer

Febrianto is the Senior Editor of and the Lead Editor of He started his career in game industry as a game journalist since 2008, and was one of the initial members of since 2011. His biggest interest is local game developer scene. Currently, his mission is to spread the news about Indonesia’s game industry to both local and international game and creative industry’s enthusiast.