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Ubisoft Sam: A New Personal Assistant for Gamers

By Muhammad Bilal Syahrir

We thought Ubisoft would announce their newest game. Instead, they announced their newest assistant for gamers.


One of the top gaming developers and publishers Ubisoft strangely announced Ubisoft Sam. It is a new AI assistant for the Ubisoft Club app. It’s just like Siri, Alexa, or Google Assistant. But only smarter than those assistants in terms of games. How does it work? Is Ubisoft serious with this?

If Ubisoft launches a new game, then it’s only obvious, right? But if they launch an AI assistant, then that will be something to think about. Ubisoft Sam works like any other assistant, only better in a certain of aspect and that would be gaming. To be more precise, Ubisoft games.

You can ask Sam about all kinds of things such as finding when a particular Ubisoft game was released or finding its trailers. Other than that, it can also help you buy Ubisoft games from an online store.

If you want to dive into your game statistics, Sam can also help. For example, how long you’ve played a certain game or how close you are to actually finish it. Ubisoft stated that they want Sam to be more than just an assistant. They want ‘him’ to be more of an analyzer.

Ubisoft also stated that Sam can help players understand why they are struggling in a game or a certain level. By this, Sam will send you video tips from various channels to help you solve your way through.

Ubisoft Sam

However, this feature is currently limited to Rainbow Six Siege game at the moment. But Ubisoft claimed that they will add more games to integrate with this feature in the upcoming months. One feature that can really help gamers out might be when the next game sales happen next although we doubt Ubisoft will be integrating this feature.

If you look at it, it sounds really nice having a personal assistant for games. Unfortunately, only beta testers from Canada are able to test out the app. Also, at the moment, it’s only supported in English.

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What do you think about Ubisoft Sam? Will it be just a joke or will it be the next big thing in the gaming industry?

Source: Slashgear. Edited by Devi

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