Fortnite made 5 times more revenue on iOS than PUBG Mobile on the first week of in-app purchase release. What happened and why is Fortnite gaining more profit than PUBG Mobile?
The two games, Fortnite and PUBG Mobile, debuted outside of China in mid-March. However, Tencent just began offering in-app purchases in early May. So, Sensor Tower, a marketing intelligence firm concluded with a report of these games’ revenue.
According to the report, players outside China spent approximately US$700,000 in the iOS version of PUBG Mobile. Compared to Fortnite (which currently is only available in iOS), Epic Games has gathered an estimated revenue of US$3.7 million in the first week of release, also outside of China.
If adding Android to the mix, Sensor Tower estimates the revenue to be a total of US$1 million on Android and iOS. The numbers are also based on transactions outside of China.
The majority of PUBG Mobile‘s revenue comes from the U.S (around 48%). Followed by Thailand (7%), Great Britain (5%), Canada (4%), and Russia (3%).
Additionally, by the time PUBG Mobile began monetizing around a week ago on the App Store, it had already been installed by approximately 22 million iOS players outside of China.
Fortnite, on the other hand, had only 3.7 million downloads during its first seven days and was only accessible to a smaller portion (invite-only). By this, we can learn that mobile games can earn more revenue on a significantly smaller player base.
Lastly, worth mentioning is the different approach of in-app purchases that these two games offered. This, in fact, might be another reason why Fortnite is earning way more (besides the fact that it is already more popular than PUBG on consoles and PC).
The in-app purchases offered by Epic Games are limited-time costumes and set daily items that players can purchase outright. PUBG Mobile, on the other hand, offers loot boxes with a random chance of items.
Tencent continues its support to PlayerUnknown's Battleground (PUBG) creator Bluehole. Now, some source is reporting that the Chinese tech and entertainment giant plans to invest more in this Korea-based company.
Despite the fact that PUBG Mobile is producing revenue below Fortnite, Tencent, in general, has been dominant in the mobile gaming market. Nevertheless, if they want the “battle royale” tagline to be theirs, they need to focus on developing more concept and strategies.
Edited by Devi