Another good news comes from Indonesia’s game industry. One of Indonesian top developers and publishers Toge Productions announced that it gave an early stage investment to Tangerang-based GameChanger Studio for an undisclosed amount.
This is the second investment made by Toge Productions in the last two years. In early 2017, it also gave an investment to Mojiken Studio and acted as the primary publisher for this Surabaya-based studio. Also, in 2017, Toge Productions got a seed funding investment from Discovery Nusantara Capital (DNC) which helped expand its business to a local game publisher.
“We already saw that they are many talented creators in Indonesia that have a big potential,” said Toge Productions CEO Kris Antoni according to the official statement. “Unfortunately, they often face many problems like capital, marketing, or lack of experiences,” he continued.
“Toge Productions commits to helping the talented developers to realize their work and penetrate to the global market. We give support not only in a form of funding but also in other forms such as marketing, mentorship, and technology support,” said Kris when he was asked why Toge gives investment to the local game studios.
Kris also explained why the company chose GameChanger Studio to be its investment target. “GameChanger Studio is full of creative, innovative and talented individuals. They are proven can create a lot of unique game concepts like My Lovely Daughter,” said Kris Antoni.
“With this collaboration, we believe that we can synergize well to create high-quality games for the global market,” he continued.
The long-term relationship led to this collaboration
Before this investment, GameChanger and Toge already collaborated to release My Lovely Daughter on Steam last March. This game gained an unexpected success with more than 10,000 copies sold only in one week.
When asked why receiving this investment offer, GameChanger Studio CEO Riris Marpaung said that the studio knew Toge since GameChanger Studio was not yet established. “Even we have often visited Toge Productions to ask for recommendations when we started to establish our studio,” said Riris.
“After years of works and collaborations in various fields, finally together we release My Lovely Daughter, I think it’s not a tough choice to accept Toge’s offer to be investor,” she continued.
For the future, Toge Productions will act as a primary publisher for any games created by GameChanger Studio. But it does not close the door of opportunity for other publishers who want to work with it. GameChanger also hopes that it can use this investment to develop its IP further for mobile, PC and console.
“In a long-term, we can put more focus to create various unique games that have been our trademark,” said Riris.
Riris also said that Toge’s investment is not all about money. Toge also helps them to learn how to manage a company. “Company’s task is not only creating a game. But there’s more than that like marketing, professional paperwork, etc,” Riris ended.
Toge Productions has released My Lovely Daughter for PC through Steam. Is this game developed by GameChanger Studio worth to try? Here's our My Lovely Daughter review.
Good luck with the collaboration! Hope that the collaboration can generate more high-quality games for the global market.