Indonesian Developer Joyseed Acquired by Australian Publisher iCandy

By Febrianto Nur Anwari

With this acquisition, Joyseed will join the iCandy family in Southeast Asia after Malaysia’s Appxplore and Singapore’s Inzen Studio. Congratulations!

Another interesting news comes from Indonesian gaming industry. One of the Indonesian game developers, Joyseed acquired by iCandy Interactive to help them enter the global market.

The Australian-based publisher reportedly acquired 70% stake in Joyseed for around US$250,000 amount. The deal could add around US$100,000 (to be paid in iCandy shares) if the studio can bring in US$350,000 revenue in the next two years.

Recently, Joyseed released the soft-launched version of Hollywhoot, an idle clicker game that mimics Hollywood’s movie business. With this acquisition, all games developed by Joyseed will continue to be released under Joyseed’s own brand.

For the marketing operations, it will be managed by iCandy’s Singapore subsidiary. This also makes Joyseed the third iCandy’s studio portfolio in Southeast Asia after Malaysia’s Appxplore and Singapore’s Inzen Studio.

According to the press release, iCandy said that the deal also enables Joyseed to harness iCandy’s userbase to market its titles too. It’s also reported that until now, iCandy already has userbase around 23 million mobile gamers around the world.

Journey to the global market for the award-winning developer

Joyseed Acquired by icandy

Joyseed is one of Indonesia’s rising star developers that have been recognized by some awards. Its game Hollywhoot won the Game of Year and Best Visual awards in Compfest 9 last year and received a nomination for the 2nd International Mobile Gaming Awards SEA 2017.

“Joyseed represents Indonesia’s growing game development capabilities and demonstrates its strength by the awards that it’s won in the region,” said iCandy chairman Kin Wan Lau according to the press release.

“Following the limited early access launch in May, the game has continued to gain the attention of players from across the globe with its fun take on Hollywood parodies. This transaction will allow Joyseed to capitalize on the established player base of iCandy and utilize its rich experience and resources,” he continues.

“We believe this acquisition will help us grow faster, learn better from mentorship with Appxplore and iCandy team,” said Joyseed’s CEO Bernardus Boy Dozan.

“On the other hand, this acquisition will boost our resource and network from iCandy. As a junior, it’s a very important step for us, to learn from the experienced mentor and wide network from the group. We believe this acquisition will help us grow and execute our vision!” he continues.

Hollywhoot Review: Be the Greatest Movie Director in the World!

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For now, Joyseed is preparing the global release for Hollywhoot. It is planning to release the game for Android and iOS in July 2018.

Congratulations for Joyseed and iCandy for the acquisition!




About Writer

Febrianto is the Senior Editor of and the Lead Editor of He started his career in game industry as a game journalist since 2008, and was one of the initial members of since 2011. His biggest interest is local game developer scene. Currently, his mission is to spread the news about Indonesia’s game industry to both local and international game and creative industry’s enthusiast.