Mobile gaming is on the right track as it reaches revenue of US$137.9 billion in 2018. By 2021, it will become a US$100 billion market.
A report from Newzoo predicts that 2.3 billion gamers across the globe will spend US$137.9 billion on games in 2018. With an increase of +13.3% from the year before, gamers will spend more and more for games.
In terms of what platform specifically, Newzoo highlighted mobile games. This segment will grow +25.5% year on year to reach US$70.3 billion of revenue. 80% of this will come from smartphones whereas 20% from tablets.
Console gaming is the second-largest segment generating US$34.6 billion in 2018, while PC games will bring in US$32.9 billion.
It’s very overwhelming to see the growth of mobile gaming industry. Looking back to 2012, this segment is the smallest segment compared to others such as consoles and PC. However, in 2021, the mobile game industry is predicted to become a US$100 billion industry.
Despite the growth of mobile gaming, it does not affect the growth of PC or console gaming market. Both PC and console games have shown stable growth over the past few years.
Chinese publisher Tencent doubles its profit in just three months, ending on December 31st, 2017. One of the causes is its mobile gaming contribution.
This year, console segment will generate US$34.6 billion and capture 25% of the market. Whereas PC gaming will generate US$32.9 billion, making it is the smallest gaming segment with a 24% market share, just 1% shy of consoles.
What’s also interesting is the fact that most of the spenders come from Asian regions, which are China and Japan. These two regions are accompanied by North America as the top 3 regions.
We can also see that Japanese gamers spend most of any country for mobile games. The average spend per payer in Japan is 1.5 times higher than in North America, and more than 2.5 times higher than in Western Europe.
China, on the other hand, is accounted for more than one-quarter of all global game revenues, reaching US$37.9 billion this year. This means that it will remain the number one gaming market by revenues and by the number of players.
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In conclusion, mobile gaming is on the right track and will generate 51% of revenues in 2018, growing to 70% of the market by 2021.
Edited by Devi