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Report: iOS App Store Generates Nearly Twice as Much Consumers Spend as Google Play

By Muhammad Bilal Syahrir

The total number of downloads in iOS App Store is far less compared to Google Play Store. However, consumers spend more on App Store by almost two times.


The total number of downloads in iOS App Store is far less compared to Google Play Store. However, consumers spend more on App Store by almost two times.

report from App Annie shows us some interesting facts regarding iOS App Store. Although the entire report does not focus on games alone, there are a couple of very valuable insights for game developers.

Games in the App Store accounted for 75% of total spending. Not only that, games are the most downloaded category. In the span of 10 years, the category contributed to a third of all downloads.

The total downloads counting from July 2010 – December 2017 is over 170 billion downloads. Games are downloaded for a total of around 52.7 billion.

The total number of consumers spent hit US$130 billion with games contributing around US$97.5 billion.

Based on the data by App Annie, we can also see that Asia Pacific (APAC) is the region with the highest downloads and consumers spending.

Consumers spend more on App Store

In 2017 alone, consumers spend hit a total of US$42.5 billion with US$25.2 billion of that coming from APAC. The region also provided 49% of the 30.5 billion downloads for the year.

Although APAC is the region, the leading country comes from the United States. Over the span of 10 years, the US had a total of 40.1 billion downloads and generated US$36 billion in consumers spending.

Another interesting fact that the report generated is that nearly 10,000 apps generated more than US$1m in consumers spending.

Looking forward, App Annie is backing spend to reach US$75.7 billion by 2022, which would be an 80% increase from 2017.

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To finish off, we can see that the report is in-line with the mobile games industry report we previously covered. Mobile gaming is on the right track as it reaches revenue of US$137.9 billion in 2018.

Edited by Devi

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My main mission: Making Indonesian Game Industry big!