China is known for its number one population in the world. But little do people know that the country’s premium PC game industry is also populated. In this article, we will share with you 4 reasons PC games continue to rise in China.
As we might have known, Steam is one of the top digital distribution platforms for PC games. Thanks to the company, we can share to you data regarding the PC game industry. This will show how big the nation receives PC gaming.
First, we are going to take a look at Steam’s Hardware & Software Survey from April 2018. The survey shows that 30% of Steam’s users have Simplified Chinese set as their default language, second only to English at 34%.
Next, a report from Steam Spy creator, Sergey Galyonkin. China users have fewer titles owned compared to other users from a different nation. However, they do have the largest number in terms of active accounts. 20% of active users come from China whereas 14% came from the US.
When it comes to creating and marketing premium-priced games for a worldwide market, China can simply no longer be ignored. Here are the top 4 reasons PC games continue to rise in China:
China is Wealthier Than Ever
China is a country that financially is growing over the past decade. According to China Daily, the country is expected to have a steady growth of GDP in the coming years.
Hence, the growth of a nation results in the more consumption from their citizens. Imagine a country with a population of over 1.4 billion and a lot of their consumers are spending more and more money. Not to mention, the money is spread for licensed content and video games.
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For example, paid viewership of three major YouTube-like video platforms (Tencent Video, iQiyi, and Youku Tudou) reached 70 million in Q1 of 2017, twice that of the year before. From the music industry, Chinese consumers are also spending money. Paid online music spend increased by 59% in 2017 compared to 2016.
This comes to conclude that the increase in wealth and changing consumption habits will continue driving sales of premium PC games in China.
Chinese Government Support Anti-Piracy
Another reason why PC games continue to rise in China is that the government has a strong policy against piracy. By the end of 2014, the Chinese government officially released a 2014-2020 plan to combat piracy and counterfeits. Between 2013 and May 2016, 1.1 million piracy cases were processed, leading to 5,000 prosecuted cases and 78,000 violators sentenced.
An example of piracy cases in the game industry includes NetEase’s successful legal campaign against Duowan for its unlicensed distribution of Minecraft. Also Japanese publisher Koei Tecmo’s victory against 3DM for pirating Romance of the Three Kingdoms 13 in China. Thanks to this, PC games publishers and developers can rest with ease.