Game Development

Ubisoft Sam Officially Launched Worldwide: Will the Personal Gaming Assistant Revolutionize Game Industry?

By Muhammad Bilal Syahrir

If you want to know Sam in person, you can definitely do so. The iOS and Android app can be downloaded right away. However, you will need a Ubisoft Club account to use it. Once installed, Sam will greet you and he will lead the rest. 


Ubisoft’s personal gaming assistant, Ubisoft Sam has now officially gone global. Previously, the service was only available in Canada. Curious to know what it can do?

Ubisoft Sam works like any other assistant, only better in a certain of aspect and that would be gaming. To be more precise, Ubisoft games.

You can ask Sam about all kinds of things such as finding when a particular Ubisoft game was released or finding its trailers. Other than that, it can also help you buy Ubisoft games from an online store.

Sam works with voice commands or text chat messages on your phone. It also provides answers to gaming questions. The app can tell you all kinds of meaning in games such as Far Cry or Assassin’s Creed. Not to mention it also can help players to do certain things in games, such as how to parry in For Honor.

If you want to know Sam in person, you can definitely do so. The iOS and Android app can be downloaded right away. However, you will need a Ubisoft Club account to use it. Once installed, Sam will greet you and he will lead the rest.

Ubisoft Sam

In terms of how it will affect gamers, we believe that it will take a while. Firstly, Ubisoft needs to share awareness with their players. It also needs to have a concrete plan in the future for Sam. For example, what features they need to improve and take out.

We see this app as a useful tool not only for Ubisoft die-hard fans but also for new Ubisoft players. The meanings can be useful for newcomers and statistic can be very useful for long-time players (especially to share with friends).

Ubisoft Sam: A New Personal Assistant for Gamers

One of the top gaming publishers, Ubisoft strangely announced Ubisoft Sam. It is a new AI assistant for the Ubisoft Club app. It's just like Siri, Alexa, or Google Assistant. But only smarter than those assistants in terms of games. How does it work? Is Ubisoft serious?

Have you tried out Ubisoft Sam? Share us your thoughts on what you think of the new personal assistant.

Edited by Devi

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