Ubisoft Sees a Raise in Revenue, Thanks to Mobile Games

By Muhammad Bilal Syahrir

Ubisoft is continuously reminding the world that it is active in the mobile gaming industry.

It’s not a shock to see Ubisoft’s revenue rises. Although surprisingly, it does not come from big names such as Assassin’s Creed or Far Cry; it’s from mobile games.

A report from claims that Ubisoft’s revenue rises. A majority of that includes the revenue gained from its mobile games.

For the fiscal year ending March 31st, 2018, Ubisoft’s revenue grew up by 18.6% to US$2 billion. Their profit also grew 26.2%, gaining a total of US$353 million.

The publisher’s digital revenue which includes revenue from mobile gaming, on the other hand, raises by 37.8% to US$1.1 billion. This also means that digital revenue contributed up to 58% of the company’s revenue for this fiscal year.

Ubisoft's Revenue Rises

Rabbids Crazy Rush, one of the many Ubisoft mobile game titles.

Ubisoft itself does not share any details on which games were able to bump their revenue up. The only thing the company shared was that its newest mobile game hit Might and Magic: Elemental Guardians has released on Android and iOS on May 31.

CEO of Ubisoft, Yves Guillemot pointed out:

“In the short and medium term, Ubisoft has many growth opportunities to tap and expects further profitability increases. Our digital transformation is progressing at a faster pace than we anticipated. Our potential in the PC and mobile markets is massive, notably in China. Finally, we are continuing to develop and structure our esports offering, which represents a significant opportunity.”

The company itself recently embraced Tencent as a long-term investor after Vivendi, their previous investor decided to step out.

Not only that, they also collaborated with Tencent to do something. One of them was to bring Ketchapp games to mini-game platform Weixin in China.

It’s really surprising that mobile games can contribute to Ubisoft’s revenue significantly. Even after all the money, they got from Far Cry 5 and Assassin’s Creed Origins‘s sales.

Mobile Gaming is on the Right Track as it Reaches Revenue of US$70.3 Billion in 2018

Mobile gaming is on the right track as it reaches revenue of US$137.9 billion in 2018. By 2021, it will become a US$100 billion market. 

Nevertheless, Ubisoft is continuously reminding the world that it is active in the mobile gaming industry.

Edited by Devi




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