Square Enix collaborates with Tencent to form a duo of giants. Yup, the Japanese company, and Chinese giant are creating a strategic alliance.
The full press release can be found on Square Enix’s official website. Based on that information, the company claims that the strategic alliance will be between the high-quality content provider and the mega internet service provider.
Square Enix and Tencent believe that with its collaboration, they will achieve big things. Square Enix for example, their main goal is still to bring unique content experiences to its fans all over the world through multifaceted business deployment.
“We have strong expectations for this strategic alliance with Square Enix Group,” says Steven Ma, Senior Vice President, Tencent Group. “The alliance will enable us to couple our broad range of internet service capabilities to Square Enix Group’s superb creativity, and provide our customers with unprecedented content experiences on a global basis.”
“Tencent Group and Square Enix Group share the vision of utilizing technology and creativity to deliver unprecedented entertainment experiences and services to a global audience,” said Yosuke Matsuda, President and Representative Director of Square Enix Holdings. “This newly established alliance will be a strong boost to Square Enix Group’s strategy to diversify our content offerings and expand access channels to a wider customer base.”
Tencent, on the other hand, is known for releasing popular IPs in China, especially on the mobile version. The latest hit game that was released by Tencent is PUBG Mobile.
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That eventually resonated to Tencent’s boost in income through mobile game. The company also invested US$15 million for Fortnite (despite its heaviest competitor to PUBG).
They also invested in eSport tournaments as well as collaboration on tech and culture in the UK. So, what does this collaboration will bring in the future? The question is still yet to be answered.
Edited by Devi