In the previous article, we’ve already summed up about the state of the Indonesian console gamers in 2018. In this part two of the article, we try to break down more about the behavior.
Note that all the numbers based on our private research. We have already released a survey participated by our gaming community in the September 2018.
Indonesian gamers are not heavily spendy on the console game. The survey said that 45.2% of the respondents only spend less than IDR250,000 per month to buy a new game or DLC. With the new game usually priced around IDR500,000, most of them buy a game that is already discounted in the official store or maybe buy pirated games.
Only 30.8% of the respondents said that they spend IDR250,000-IDR500,000 per month to buy a newly released game.
Preferable game format
Around 58% of the respondents said that they prefer to buy the physical game format.
61.5% of the respondents said that they like to buy the physical format because it is collectible. The other reason why they prefer to buy physical format because it is their old habit (36.10%) and they can resell the game when they get bored or already finished the game (32.8%).
And also, why they prefer the digital format? More than half (57.8%) of the respondents who love the digital format said that it’s practical, so they don’t need to prepare a dedicated space to store. Other respondents (41.3%) said that digital format is cheaper because the official store often held a promotion.
The video is the most effective way to promote a game to the gamers as 71.9% of the Indonesian gamers said that they got the information about the newly released game through YouTube. Not only the official trailer but they usually get the information from their favorite Youtuber/influencer who played the game.
Indonesia’s top gaming news website like Duniaku.net, Duniagames.co.id, and Jagatplay.com also played a major part in introducing the new game to gamers. Around 69.2% of the respondents said that they got the information through this kind of site.
Place to buy a new game
Because most Indonesian console gamers prefer to buy the physical format, an offline store is their main destination to get it. Around 61% of the respondents said that they like to buy a new game inside a mall or offline game store.
The rise of the online marketplace also gives a big impact to the gamers. Nearly 33% of the gamers said that they also like to buy a new game through Indonesia’s online marketplace such as Bukalapak and Tokopedia.
What next after finished playing a game?
Indonesian gamers like collectible-things, including games. Nearly 72% of the respondents said that they still keep their finished game in a safe place.
How about the Downloadable Content (DLC) or the additional episodes? Only 26.7% of the respondents buy and play the DLC after finish the main game. Still, buy and play the DLC is the preferable option than resell it (6.8%) or play it for the second time (3.7%).
It turns out, used or pre-owned game is not quite interesting for the Indonesian console gamers. More than half of the respondents (60.3%) said that they never buy the pre-owned game.
The other 39.7% said that they ever buy the pre-owned games, at least once in their lifetime. Cheaper price (68.9%) and easy to get bored (12.2%) are the two main factor why they buy the pre-owned games.
Although Indonesian love to collect something, only 29.5% of the respondents said that they ever to buy game’s special/collector edition, at least once per year.
In this article, we try to break down the Indonesian console gamers behavior in 2018. Please make a note that this is the result from a private research.
Why don't you have a new game console?
After all, price still becomes a tough obstacle for Indonesian gamers who have not get a new game console yet. About 54% of the respondents said that the newest game console’s price is too high for them. With the price around IDR5 million and more, the price is still above the regional minimum wage in most of the city, including the big cities like Jakarta and Surabaya.
But it doesn’t make gamers lost their interest to own the newest game console. Nearly 80% of the respondents said that they have the plan to buy a new game console in the future. They will buy it when there is a price cut, or their saving already enough to buy it.
Top image source: MSPowerUser. Edited by Devi