Indonesia Pavilion at Gamescom 2019: 400+ Meetings Happened with US$12 Million Worth Potential Deals

By Febrianto Nur Anwari

The potential deals came in many forms, ranging from publishing, outsourcing services, to co-development partnership

For the first time, there was an Indonesia Pavilion at Gamescom 2019. Under Archipelageek initiative from Indonesian Agency for Creative Economy (BEKRAF) and Indonesia Game Association (AGI), ten Indonesian game companies got a chance to exhibit their works in three business days, from August 20 to 22, 2019.

The companies were Ozysoft, Indonesia Esports Premier League (IESPL), Megaxus Infotech, Wawa Games, Komodoz, Everidea Interactive, Touchten Games, Agate International, Masshive Media, and Oray Studios & Plexus.

As the biggest game event in the world, surely Gamescom 2019 is one of the best events to reach the global market, especially for the European market. Every year, this event is attended by more than 350,000 visitors from around the world, with more than 30,000 potential business partners.

archipelageek indonesia pavilion gamescom 2019

Gamescom 2019 was held in Koelnmesse, Cologne-Germany. The event was available in two different formats and used all of the 11 Koelnmesse’s halls. The business day was held on August 20-22, while Public Day was on August 21-24. Indonesia pavilion was at the 3rd hall with other country’s pavilion such as from Italy, Korea, China, Singapore, and Brazil.

archipelageek indonesia pavilion gamescom 2019Arif Havas Oegroseno (center) when visiting Indonesia Pavilion

“I’m very happy with the participation of this Indonesia’s young entrepreneurs in Gamescom 2019,” said Arif Havas Oegroseno, the Ambassador of Indonesia to the European Union. “We hope that next year it will be more than 10 companies who can participate in this event and Indonesia can be a country partner of Gamescom 2019. so the Indonesian game industry can get more exposure from the global audiences. It’s the time for Indonesia to be known as one of the exporter countries for the best game industry’s talents,” he continued.

More than 400 meetings with US$12 million potential deals

The main activity in Indonesia pavilion was to do the meetings with potential partners. In one day event (starting from 9 AM to 6 PM), every company said that they did more than 10 meetings. So if we calculated from the 10 companies, in three days of the event there were more than 400 meetings done by Indonesian delegations.

In the three days event, these business meetings recorded potential deals worth up to US$12,312,000. The potential deals came in several forms, starting from the game publishing, outsourcing services, to co-development that can be explored further after the show.

From Tencent to Ubisoft express their interests to Indonesian games

As the biggest game event in the world, surely Gamescom 2019 was attended by big game companies from around the world. Some of them spared their time to visit Indonesia pavilion to meet and discuss the potential collaborations with Indonesian game companies. Some of the meetings had been planned before the delegations flew to Germany using the MeetToMatch application, and some of them just walked in and discussed with them after seeing the game posters.

From the three-day participation, we recorded some of the big game companies came to Indonesia pavilion and expressed their interests to the delegations such as Tencent, Platinum Games, Square Enix, Electronic Arts, and Ubisoft. Some of them were interested to develop a new game with Indonesian game companies. Some of the others also show their interest to publish Indonesian games to the global market.

A gate to the world-class talents

Not only for game developers and publishers. Gamescom 2019 is expected to give a big impact to the Indonesian esports ecosystem. Some esports companies attended the show, ranging from the game itself, the organizers, talents, to the streaming services and tournament platform. They can help Indonesian esports ecosystem to reach the global stage and hopefully, in the next couple of years, Indonesian esports talents can have a good career and become world-class talents.

Toge productions announced its collaboration with a UK-based publisher Modern Wolf

Toge Productions in Indie Arena Booth

Gamescom 2019 also brought a piece of good news for Toge Productions. This Tangerang-based studio announced its collaboration with the new UK-based publisher Modern Wolf. Modern Wolf will publish one of the Toge Productions’ latest title, Necronator: Dead Wrong in late 2019.

Different from others, Toge Productions participated in Gamescom’s Indie Arena. They exhibited Coffee Talk, a story-based game that followed the life of a barista. Beside Toge Productions, Bandung-based game developer Digital Happiness also participated in Indie Arena to show their DreadOut 2 demo.

“I have been playing Toge’s games for ten years — I loved their very first games that they made for Flash game portals,” said Fernando Rizo, the CEO of Modern Wolf. “Even back then, with those tiny, low-budget games, you could tell that Toge was a special developer. As soon as I knew Modern Wolf was ready to start signing projects, I got in touch with Kris,” he explained more.

Through Gamescom 2019, BEKRAF and AGI Ready to Bring Indonesian Games to Global Market

Indonesian games will reach the global market through Europe's biggest game convention, Gamescom 2019 with the support from Archipelageek program.

“Over the past months Kris and I have formed a great working partnership and we are extremely excited that Toge Productions’ Necronator: Dead Wrong will be Modern Wolf’s first released game. We know it’s going to be a big hit all around the world and I hope to be publishing Toge games for a very long time to come. This is just the beginning,” he ended.

Edited by Devi




About Writer

Febrianto is the Senior Editor of Duniaku.net and the Lead Editor of Gameprime.org. He started his career in game industry as a game journalist since 2008, and was one of the initial members of Duniaku.net since 2011. His biggest interest is local game developer scene. Currently, his mission is to spread the news about Indonesia’s game industry to both local and international game and creative industry’s enthusiast.